TASK
After the initial strategy, the client needed some more direction to understand its implementation on Paid Search efforts.
MY ROLE
I delivered a detailed & logical keyword strategy along with a campaign structure that was scalable across target segments and was easy to understand, implement and improvise.
SCOPE OF WORK
- Created a Paid Keyword Strategy and Campaign Structure with multiple ad groups
- Wrote copy for Text Ads along with multiple headline options for each ad group for future optimization
Pooja Thacker 